Lawrence Guzzetta

Senior Product Leader

Commerce · Customer Journeys · Entertainment Platforms · Personalization · Payments


I lead customer-facing product work where business goals, platform capabilities, and user experience all meet. Below are a few public examples of connected products, platforms, and customer experiences I've proudly helped shape.

Featured Work

JetBlue Blueprint / Thales AVANT

Personalized inflight entertainment at scale

Public coverage of JetBlue's updated inflight TV experience highlights personalization, saved preferences, synchronized viewing, and profile-based features delivered through Thales AVANT seatback systems.

Read the article

Air Canada / APEX Recognition

Passenger experience and entertainment platform impact

A public example connected to airline passenger experience, entertainment platforms, and customer-facing innovation in aviation.

View article

DIRECTV Stream

Streaming onboarding, account creation, and upgrade paths

A freemium consumer streaming experience centered on free signup, app-based viewing, mobile and OTT 10-foot experiences, personalization, and conversion paths into premium DIRECTV packages.

Visit MyFree DIRECTV

Product Themes

Customer lifecycle Commerce platforms Subscription experiences Partner integrations Personalization

More Context

For the broader career chronology and additional background, visit my LinkedIn profile. 

LinkedIn Profile